couch potatoes

abc is pitching the following tv show:



the show is about getting healthy through exercise and diet. but, the following text is from the show's website:

"That's why exercise is an important part of your game plan to get healthier. And you have two goals: First, just be more active. TURN OFF THE TV, put down the video-game controller, walk away from the computer. Almost anything you do on your feet will burn more calories than any of those! Second, add exercise to your day by scheduling yourself a good daily workout."

does the text, "TURN OFF THE TV" seem a little hypocritical here? this is a TV show abc is attempting to get us to watch, with a theme of "TURN OFF THE TV". hello stupid?